Interview with Jendra Jarnagin
Second Sight Podcast, September 2007

The Second Sight offers insight and analysis on the media and entertainment industry - an often misunderstood or mischaracterized sector of the American economic and cultural landscape in the midst of its own technological and cultural shifts - from globalization and the emerging creative economy; to digital technology and the evolving aesthetic and nature of content; to the growing technological cross fertilization between media, defense, and medicine.
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The annual Coca-Cola Refreshing Filmmaker Competition invites 10 filmmakers to create a :50 commercial about the soft drink on a $7,500 budget. Julia Kots and Jendra Jarnagin did not win the competition, but their project amply demonstrates the benefits of an intelligent digital workflow.
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Every year, as part of the Coca-Cola Refreshing Filmmaker Competition, students from prestigious film schools around the country are invited to participate in making a 50-second narrative film involving the popular soft drink. From the submitted scripts and storyboards, 10 finalists are given a modest $7,500 grant, plus $1,000 in film from Kodak, to bring their ideas to life.
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Jendra Jarnagin has been working in film production ever since she graduated from film school at New York University in 1995. Initially, she was a gaffer. More recently, she has been working as a cinematographer, shooting short films, music videos and documentaries. But her efforts to begin shooting commercials were frustrated by her lack of a commercial reel. She decided to shoot her own commercials to create a reel.
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	"Jason Koffeman's "Polaroid" was also a first-class debut...everything from the lighting to the screenplay was exemplary... " - Brandon Juddell, IndieWire
	"... The short is just perfect: well acted, well shot, with a great soundtrack." - Ain't It Cool News